Search engine optimisation (SEO) is what drives the bots from the search engines to your blog and/or your web site. SEO is the tool that gets, and keeps, the bots checking out your blog every few days to see what is new.

Developing a strong strategy around your keywords is important as it will underpin everything you do during the management of your online marketing campaign. You will refer back to your list of keywords many times to get ideas and inspiration.

Amazon has become a global ecommerce giant. Since 15 years it has continued to set the standards for online retailing. Today, many ecommerce companies see Amazon as a guide to achieve success and growth. There are many reasons behind its success and why other ecommerce companies have failed. So what is the secret? Amazon has used few strategies and tactics to become a huge success.

It is the mobile age and it’s not just about optimizing your landing pages for smartphones and tablets. There is so much more. It’s about the person using the device – what they have in mind and what they are planning to do when they are using their gadgets. There is always a difference in thoughts and goals while using a desktop or a mobile. The same person can think differently while using a desktop and a smartphone.

In the past, traditional marketing campaigns worked well. The aim was to reach across a broad audience with the hope to cover your audience and make profit out of the ad. However, today the brands and businesses have better ways to reach their target audience. What advertisers used to do is display ads to almost everyone, and not to a special section of audience who were interested in their products. Today, marketers know who to advertise. Personalised marketing campaigns are smarter

Search Engine Optimisation (SEO) can be broken down into two broad areas. Off Page and On Page. Off page optimisation basically concerns itself with links back to your site, where they came from and how they are established. On Page optimisation covers the things you can do to the pages in your web site to make them easier for search engines to read them and evaluate them as being a credible and important resource.

A recent decision by Google to remove all sites from the sub domain CO.CC is a warning to everyone to be wary about who their neighbours are.