Amazon has become a global ecommerce giant. Since 15 years it has continued to set the standards for online retailing. Today, many ecommerce companies see Amazon as a guide to achieve success and growth. There are many reasons behind its success and why other ecommerce companies have failed. So what is the secret? Amazon has used few strategies and tactics to become a huge success.
Amazon focuses on keeping its customers happy. Unlike other retailers, Amazon instantly trades off short-term profits for creating long-term customer loyalty. The independent retailers should utilize the shopping tactics of Amazon to offer their customers a comfortable shopping experience. Here are five approaches that the online retailers should adopt from Amazon.
Webpage Speed
One of the foremost focus of Amazon.com is the speed of its webpage loading. Time taken for a webpage to load can have a big impact on the sales and user experience. According to studies, the ideal time for a webpage to load is 2 seconds or less. There are free tools such as Webpagetest.org to check the speed of your own website.
Make Searching Easy
When an online retailer has many products, they should make search easy for their users. The search bar has an important impact on the user experience. The user will more likely purchase a product when they will find their desired product easily and quickly. On Amazon, search is quick and easy as they suggest popular products and categories. This can help other online retailers to enhance their conversion rates.
Free Shipping
Studies show that more than 50% of the shoppers discard their cart because the shipping charges make the purchases higher. It is not an easy decision to offer free shipping to the customers but financially it’s a productive decision. What you should do is first identity the average shipping costs and average order value. Then you can offer free shipping on a minimum purchase cost that covers the average shipping cost, providing profit by increasing the average order value.
Users Look for Product Reviews
Amazon provides customer reviews to help the buyers become customers. Shoppers do a lot of research before buying a product. It has become a significant part of online shopping. If a shopper is looking for a product off your site then they will most probably not come back. So it’s essential to incorporate onsite product reviews so that the customer finds it easier to make a purchase decision. It will help to boost sales and improve the conversion rates.
Similar Product Suggestion
Amazon knows how to sell more than one product. They do a great job by focusing on the average order value which is usually overlooked by other ecommerce companies. There should be a related product section or similar product suggestion for improving the average order value. You can include similar product suggestion during the checkout process.
Being an independent retailer, you should learn the strategies and approaches used by the big ecommerce companies like the Amazon. Keep experimenting and testing. Continuous testing can bring in high remuneration in the long run. Experimenting is essential; some experiments might yield profits, while some might fail. This will provide useful insight. With experiments and continuous testing big ecommerce companies have paved their way to success. Using their tactics and strategies, you can also become an ecommerce giant.
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